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Dennis Schaefer

Dennis Schaefer's Posts

How To Track Gross Margin Loss How To Track Gross Margin Loss

The gross margin dollars you need to fund your company and pay yourself begin to erode the minute the sale is complete. Here's how, and how to stop that from happening. Read more

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Freshen Up: Enhance Your Online Visibility Freshen Up: Enhance Your Online Visibility

To stay relevant in a digital world, you have to maintain your company's online presence. Here's how. Read more

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Marketing Matrix: Many Variables Must Come Together for Successful Marketing Marketing Matrix: Many Variables Must Come Together for Successful Marketing

The success of your marketing effort is finally determined by how many profitable salese it results in. Read more

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Wrong-Headed: Avoid These Marketing Mistakes

It's easy for even the most experienced marketers to fail to follow best practices. A reminder of what NOT to do. Read more

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Plug & Play: Lighting Extends Deck Use After Dark Plug & Play: Lighting Extends Deck Use After Dark

A lighting system provides many benefits to homeowners, including safety, security, and more time to enjoy their deck. Read more

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Find out who made this year's The Replacement 100!
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