When was the last time you updated your corporate identity? Chances are it's been a while. "Most people wait until they have a problem before they start taking a look at their marketing materials," says David Alpert, president of Continuum Marketing in Great Falls, Va.
One way to lose time on a job is by failing to supply the installation crew with all the necessary materials or by having materials that are the wrong size or specification. To avoid this, consider using a checklist system.
Every signed contract carries with it the peril of cancellation. But you can cut down on cancellations by requiring deposits on scheduled work. In some states, laws regulate the amount you can ask for, so minimum deposits vary. The transaction signals a customer's seriousness, according to replacement contractors.