In family-owned home improvement companies, the next-generation owner has to earn his...
The gross margin dollars you need to fund your company and pay yourself begin to erode...
Your website should be set up to anticipate and convert at some level every kind of...
Clearing the air with homeowners about possible outcomes will eliminate the fear that...
Internships, whether paid or unpaid, work when you outline the tasks involved, set...
New digital trends emerge almost daily. They come and they go, but there is one that has staying power and generates tangible lead results: it's mobile. Is your company ready to take its advertising mobile?
Know everything about the product you're selling, so you can gain homeowner confidence and move forward with the sale.
Are you considering getting away from using canvassing? Despite the difficulties of canvassing, Mike Damora thinks it has its merits.
To stay relevant in a digital world, you have to maintain your company's online presence. Here's how.
Punctuality and professionalism will stand you in good stead if you're calling on the same show prospect that several of your competitors are also seeing.
Small business is so competitive these days that it's common for a competitor to undercut your prices. You can get frustrated, but you also can fight back. Here are some ways to overcome pesky, lower-priced competitors.
Refreshing your website with all the things your company does and is doing will take you places, such as the first page of organic search.
A interview with author Jaynie Smith, an expert of business competition, about how companies can locate what makes them meaningful to customers and to prospects.
After quadrupling its investment in online lead generation, the nation's leading maker, and franchiser, of sunrooms is seeing more sales, and more leads.
An interview with Window World CEO Tammy Whitworth.
REPLACEMENT CONTRACTOR spoke with Ron Sherman, president of Ron Sherman Productions, in Little Rock, Ark., which has been involved in making home improvement commercials and directing advertising for home improvement companies for 25 years.
Ron Sherman is president of Ron Sherman Productions, in Little Rock, Ark., which has...
Jim Cory is the Editor of Replacement Contractor.
Sales and marketing consultant Tony Hoty has been a home improvement company...
Tommy Steele has been selling home improvement products for 20 years and in business...
Sales veteran and trainer Mike Damora has been the sales manager at several large home...
Jake Jacobson is vice president of sales at Premier Window & Building, a Maryland home...
John Stevens is a partner in Peterson/Stevens, an advertising agency specializing in...
Scott Siegal owns Maggio Roofing, in Takoma Park, Md., and is president of Certified...
Our annual list of the nation's top companies. See what's continuing to drive their growth, even in a soft economy.
This issue: Follow the Leader: For company owners who aspire to pass their business along, the planning starts long before the actual transfer of leadership takes place. | Trail of the Sale: You sold the job at 40% gross margin, but it won't be long before that margin is gradually eroded. Here's...